Educational Institutes: Strengthening Parent Engagement Through Seamless Communication
The Story of Maplewood Academy’s Marketing Team
At Maplewood Academy, the marketing team is dedicated to keeping parents informed and engaged. Their goal is to ensure that parents stay connected with school events, admission updates, and important news throughout the academic year. However, managing numerous inquiries, and sharing essential updates was becoming increasingly challenging for the team. They needed an efficient way to streamline parent communication while maintaining a personal touch.
That’s when the team turned to BizKonnect Pro, an all-in-one solution for creating accessible and impactful connections with parents.
The Solution: Streamlining Parent Engagement with BizKonnect Pro
With BizKonnect Pro, Maplewood Academy’s marketing team set up an Infinity Profile—a Digital Business Profile that showcases everything parents need to know about the school. From detailed admission information and event schedules to school highlights and achievements, this profile allows parents to access important details whenever they need them. The school management decided to create Infinity Profiles for the principal and each member of the marketing team, enabling every key staff member to connect with parents directly and share relevant information.
During school tours and open houses, the marketing team uses TapKonnect, BizKonnect Pro’s NFC-enabled cards, to share the school’s Digital Profile with visiting parents. With one tap, parents gain immediate access to the profile on their smartphones, where they can browse through event calendars, check enrollment options, and even see testimonials from other parents. This streamlined process ensures that parents feel well-informed and engaged, fostering a welcoming, inclusive atmosphere from their very first interaction with the school.
Building Connection with Consistent Communication
At Maplewood Academy, the mission isn’t just about sharing updates—it’s about building a school community where parents feel involved and valued. BizKonnect Pro’s Konnect Portal allows the marketing team to track parent inquiries, monitor engagement with different events, and follow up on questions in a timely manner. This proactive approach to communication strengthens relationships with parents, providing them with a sense of belonging and confidence in the school’s commitment to transparency.
Additionally, Maplewood Academy’s marketing team uses the blog feature to post regular updates on school events, upcoming workshops, and educational resources for parents to support learning at home. These blogs provide helpful information, building trust and ensuring parents feel connected to their child’s educational journey. By using BizKonnect Pro’s gallery section, the team also links to video content, such as virtual tours and highlights from previous events, giving parents a glimpse into school life.
A Personal Touch in Education Marketing
Maplewood Academy understands that parent engagement goes beyond simply sharing information. By creating Infinity Profiles for the principal and marketing team, they’ve enabled every key player to stay connected with parents, answer questions, and keep families updated. This personalization fosters a warm, community-focused experience that parents appreciate, making them feel like valued members of the Maplewood family.
Transforming Parent Engagement with Digital Convenience
Thanks to BizKonnect Pro, Maplewood Academy has successfully streamlined its parent communication, creating a more organized and efficient approach to engagement. By providing parents with easy access to event schedules, admission details, and more, the school has fostered a strong sense of connection, making parents feel informed and included.
Ready to strengthen parent engagement at your educational institute?
With BizKonnect Pro, you can create a seamless, welcoming experience for parents, ensuring they stay connected, informed, and engaged in their child’s educational journey.
